|
Destination Sponsorships
When a visitor
comes to STG and types a specific destination into the "Find" field, your
message can be among the first information they see. Destination sponsorships
allow you to target customers who are already planning a trip to your area.
The sponsorship is highlighted on the destination guide pages, which contain
overviews of the destination in addition to travel planning tips, transportation,
accommodation, tour packages and etc. You are listed as the presenting sponsor
with sponsor text headline, header logo, and 8 A-column ads, and a text
message featured in the content area of the top city page for that destination.
The sponsorship also includes STG run of site banners to increase brand awareness
and product exposure. This compelling mix of ad products is ideal for communicating
destination specific messages.
Exclusivity:
One presenting sponsor per destination/event/interest
Availibity: One
presenting sponsor per month
Data Reported to
Advertiser: Header Logo: Impressions,
click-through, and click rate
A-column Ad: Impressions, click-through, and click rate
Banner: Ad requests, click-through, and click rate
Placement:
Specifications (Sponsor's Header or Run On Site Ad):
1
|
Description
|
Requirements
|
|
Display Dimensions
|
390w x 76h
|
|
File
Size
|
12K Max
|
|
Approved File
Formats
|
GIF, GIF89, JPG,
HTML, JavaScript, DHTML, Flash
|
|
Alt Text
|
65 characters
max, including spaces
|
|
Animation
|
Allowed
|
|
Third-Party
Serving
|
Allowed
|
|
Submission Deadline
|
Two full business
days prior to start date for GIF, GIF89, and JPG. Five full business
days prior to start date for Rich Media and third-party.
|
*Please
note that some ads may not be accepted if it is found to be disruptive to
users.
Specifications (A-Column Packages Type):
|
Description
|
Requirements
|
|
Display
Dimensions
|
50w
x 100h
|
|
File
Size
|
3K
Max
|
|
Approved
File Formats
|
GIF,
GIF89, JPG
|
|
Alt Text
|
65 characters
max, including spaces
|
|
Animation
|
Not Allowed.
Mouse over is okay.
|
|
Third-Party
Serving
|
Allowed
|
|
Embedded
hyperlinks |
OK |
|
Submission
Deadline
|
Five full business days prior
to start date.
|
*Please
note that some ads may not be accepted if it is found to be disruptive to
users.
a
Specifications (Text Message):
|
Description
|
Requirements
|
|
Display
Dimensions
|
180 characters
max, including spaces,and mayinclude an embedded text link (Subject
to final approval by STG editorial team)
|
|
Submission Deadline |
Seven full business
days prior to start date |
Run On Site Banners
l Mid Page Ads
l A-Column Ads
l Destination
Sponsorships l
Single Page Ads
|
PARTNERS