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Mid Page
Ads
A mid-page
ad is a non-traditional ad that rotates through story-level and guide pages
in the Destination, Map Guide and Database Main pages. It’s commonly positioned
between a story’s introduction and its actual content. Integrated into the
editorial content, mid-page ads provide high visibility and can’t be ignored.
The consistent mid-page position is ideal for targeted "call-to-action" messages
that are easy to find and drive lead generation.
This position
supports HTML and DHTML, providing features like drop-downs and fly-out menus
that can pre-qualify consumers and increase the likelihood that customers
will click on your ad.
Exclusivity:
None
Availibity: Varies
depending on total inventory per month.
Data Reported to
Advertiser: Ad requests, click-through, and
click rate
Placement:
Specifications (Static Ad Type):
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Description
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Requirements
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Display Dimensions
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100w x 50h
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File
Size
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5K Max
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Approved File
Formats
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GIF, GIF89, JPG,
HTML
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Alt Text
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65 characters
max, including spaces
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Animation
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Not Allowed.
Mouse over is okay.
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Third-Party
Serving
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Allowed
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Submission Deadline
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Two full business
days prior to start date for GIF, GIF89, and JPG. Five full business
days prior to start date for Rich Media and third-party.
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*Please
note that some ads may not be accepted if it is found to be disruptive to
users.
Specifications (DHTML/Script Ad):
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Description
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Requirements
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Display
Dimensions
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100w
x 50h
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File
Size
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5K Max
(graphics + HTML + code)
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Approved
File Formats
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Total
number of graphics called may not exceed 3, though any single image
may be re-used indefinitely
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Alt Text
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65 characters
max, including spaces
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Animation
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Not Allowed.
Mouse over is okay.
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Third-Party
Serving
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Allowed
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Embedded
hyperlinks |
OK |
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Submission
Deadline
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Two full
business days prior to start date.
Notification of compatible
browsers/platforms
must be provided.
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*Please
note that some ads may not be accepted if it is found to be disruptive to
users.
Run On Site Banners
l Mid Page Ads
l A-Column Ads
l Destination
Sponsorships l
Single Page Ads
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PARTNERS